In a virtual classroom session, which method would be most effective if you want to explain the
importance of having numerous sales leads?
A.
Walk through a slide that lists the behaviors of successful sales people, than quiz participants
later in the session.
B.
Share a graphic image of a funnel as a visual analogy to illustrate that “you need to ‘keep your
funnel full’ to ensure a ‘steady stream’ of qualified sales leads”.
C.
Use the white board to sketch out popular lead generation strategies; have participants debate
which strategy is best.
D.
Share a personal anecdote about a time when you had a demanding customer who asked
many questions but did not buy anything.
E.
Share your desktop, review the sales figures for the previous quarter, and then have
participants brainstorm in breakout groups how sales could be improved.