According to the Cisco Smart Business Roadmap (SBR), what are two reasons to use a consultative selling approach in selling Cisco products and solutions to SMB customers? (Choose two.)
A.
Regulatory compliance (for example, HIPAA and the Graham-Leach-Bliley Act) is driving the need for customers to effectively document and secure data.
B.
Selling strategies must address business and technology needs rather than explain product features, benefits, and technical attributes.
C.
You can provide a more effective, immediate, and long-term solution for your clients.
D.
The business decision maker (BDM) may deny the technical decision maker (TDM) request for budget, basing a decision primarily on price and may not readily see the value of the Cisco brand.