The company’s marketing department needs to provide more real-time interaction with its partners
and consumers and decides to move forward with a presence on multiple social networking sites
for sharing information. Which of the following minimizes the potential exposure of proprietary
information?
A.
Require each person joining the company’s social networking initiative to accept a nondisclosure agreement.
B.
Establish a specific set of trained people that can release information on the organization’s
behalf.
C.
Require a confidential statement be attached to all information released to the social networking
sites.
D.
Establish a social media usage policy and provide training to all marketing employees.