Which of the following describes an effective target-marketing program for a company that sells kayak accessories to distributors?
A.
Placing a banner advertisement on a third-party Web site that sells touring packages to the Caribbean
B.
Sending an e-mail advertisement to those who sell kayaks to outdoor enthusiasts
C.
Sending an e-mail advertisement to everyone who has indicated an interest in outdoor activities
D.
Placing a banner advertisement on a third-party Web site that sells kayaks to outdoor enthusiasts
I choose B