Sandra wants to go with the odds. She could sell a variety of products or services from the department store chain that she owns, but wants to key-in on the offerings that have the greatest chance for success. What markets have the LEAST chance for success on the Internet? (Choose the best choice):
A.
Global markets
B.
Niche markets based on geography
C.
Niche markets based on special needs
D.
Mass markets
Explanation:
With the global reach of the Internet, many potential customers would be eliminated by niche markets limited to a geographical area.
I choose B