You have just developed a business-to-consumer (B2C) Web site that sells wetsuits for scuba
diving. You want to partner with another company to start a banner ad program. What sort of
company would be the most effective choice for a partner?
A.
A company that sells tanks, masks and snorkels
B.
A company that sells a different brand of wetsuits
C.
A company that sells canoes and small boats
D.
A company that sells wetsuits mainly to surfers
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