Two mid-level marketing managers have decision authority for a new reporting system. Which
approach can identify a reliable view of requirements for this solution?
A.
Ask a senior marketing leader to identify their top three projects to increase market demand.
B.
Ask each manager to identify their top three ideas to improve employee satisfaction.
C.
Conduct individual and joint interviews with the managers and run through several scenarios for
each person.
D.
Capture data on sales force productivity and document trends for marketing managers to
approve as their statements of need.